3 new norms of promoting professional successes in the digital age

Struggling with how to promote your professional successes as part of your workplace brand? You’re in luck: LinkedIn has just announced the results of a 2015 global survey of 15,000 full time workers. Titled “New Norms @Work,” it’s a comprehensive, global study of how workers are managing their personal brands in the digital age, touching on topics such as workplace dress codes, self-promotion and the use of social media.

As I dug through the data, all of it fascinating, I gleaned a few interesting facts to help you quickly boost the effectiveness of how you showcase your professional accomplishments in real time. Here are three “new norms” to consider when promoting your track record at work or online:

1. It’s OK to promote your accomplishments

When you discuss your own successes at work, how do you imagine it makes others feel?

If you guessed that it makes them annoyed, think again. In fact, only 7.5% of full time workers surveyed across the 19 markets internationally said they find it annoying when colleagues share their workplace success.

Jealous? Not that, either. Only 6.2% respondents reported feeling jealous when colleagues discussed their successes. Further, only 6.1% found it inappropriate, and 5% said it made them feel embarrassed. More than a quarter said it actually motivates them when their colleagues discuss work place success. One quarter said they feel it is more appropriate to self-promote now on social media than it was before.

So go ahead, share your successes at work. After all, you’re more likely to motivate your colleagues than to turn them off.

2. There’s an ideal number of jobs to list

Lesson number two deals with the ideal number of jobs to show on your LinkedIn profile.

When asked how many jobs they think looks impressive on another person’s resume or on LinkedIn, the average answer people gave was “three”. Only 8% of respondents thought that listing more than five jobs looks impressive.

So my advice is keep your LinkedIn profile up to date with your three most recent roles. Beyond that, you’ve not impressing anyone.

And just in case that prompts you to go to LinkedIn to update the number of jobs you have listed, don’t get distracted with all the other possible updates you could be making. After all, it can be tempting to constantly tweak your LinkedIn profile in an effort to make it stand out. Which leads us to the next point:

3. Quit fiddling with your LinkedIn profile

Is it just me, or has anyone else ever wasted a good part of their day updating every little thing on your LinkedIn profile? Last time I signed on to LinkedIn and visited my profile page, up popped a reminder to add “volunteer work” to my profile. Short on time, I ignored it and, now that I’ve read the survey, I’m glad that I did.

It’s so darn easy to get sucked in to uploading a new profile pic, adding the latest educational achievement, blog post, etc.

But guess what? None of that stuff boosts your credibility anywhere near to the extent that your professional track record does. Across all 19 countries surveyed, the number one factor that impressed people about a colleague’s professional profile was their work history. 56% of respondents said that what impresses them most about a colleague’s profile is their work experience. Education was a distant second at 29%, followed by volunteer experience at 17%. Only one in ten were impressed by profile pictures.*

So hopefully knowing all of this comes as something of a relief. So go, update your LinkedIn profile to three jobs, tossing in a few workplace successes as you do, then shut that browser down, and go do something more productive or fun with the extra time you won’t spend updating all that other stuff.

Crafting a kick-butt workplace brand can be a bit intimidating, but with this new data, hopefully sharing your success will be easier than ever.


* It’s worth mentioning, though, that according to LinkedIn your profile is 14 times more likely to be viewed if it has your picture (so for goodness sake add one if you haven’t already.)

Facebook
Twitter
LinkedIn
Pinterest
Follow by Email
Jo Miller

A leading authority on women’s leadership, Jo Miller is a sought-after, dynamic, and engaging speaker, delivering more than 70 speaking presentations annually to audiences of up to 1,200 women. Her expertise lies in helping women lead, climb, and thrive in their corporate careers. Jo has traveled widely in Europe, North America, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s leadership conferences, women’s professional associations, and Fortune 1000 corporate women’s initiatives. Jo is CEO of leadership development, consulting and research firm Be Leaderly. Learn more about her speaking engagements at www.JoMiller.net and follow @Jo_Miller on Twitter.

Facebook
Twitter
LinkedIn
Pinterest
Follow by Email
25 Questions to Ask a Mentor

Whenever I’m asked “What are some of the best questions to ask a ...

Four Types of Questions To Ask Your Mentor

Have conversations with your mentor gotten a bit repetitive lately? Perhaps you approached ...

25 Songs For Your Leadership Playlist

What are your all-time favorite leadership songs — the ones that make you ...

How to Shut Down a Colleague Who Takes Credit for Your Work

Has this ever happened to you? You’re in a meeting and the unthinkable ...

5 Ways to be a Leader, Not a Manager

Have you ever wondered about the difference between a manager and a leader? ...

11 Leadership Lessons Learned

Here are 11 lessons I’ve learned about leadership—mostly from much-admired colleagues, and just ...

10 Killer Leadership Skills: The Great Differentiators?

Last week at Hallmark I hosted a couple gentlemen from a partner company. ...

Influencing Without Authority—Using Your Six Sources of Influence

I am in the difficult situation of being unofficial project lead, responsible for ...

9 Traits of Exceptional Leaders

Truly great leaders are hard to come by, but it seems everyone thinks ...

100 Leadership Qualities

What are your leadership strengths? That’s a question I ask in a survey ...

A New Research Report and a New Era for Be Leaderly
A New Research Report and a New Era for Be Leaderly

January 22, 2019: Today, we published our first ever research report, OUT OF THE COMFORT

4 Myths About Having Mentors (and How to Overcome Them)
4 Myths About Having Mentors (and How to Overcome Them)

Mentors are special people. They take us under their wise, experienced wings and help us

Schedule “Life” First.
Schedule “Life” First.

Every year, on January 1st, my year begins the same way. I sit down with

25 Questions to Ask a Mentor
25 Questions to Ask a Mentor

Whenever I’m asked “What are some of the best questions to ask a mentor?” I

4 Ways to Break Free from Your Post-Holiday Funk
4 Ways to Break Free from Your Post-Holiday Funk

You’re back in the saddle at work. Maybe you took a few days off for

Our Top 8 Most-Read Articles of 2018
Our Top 8 Most-Read Articles of 2018

Go big or go home! If that’s your plan for 2019, we’re here to support

Top 18 Leadership Quotes of 2018 (Slideshow)
Top 18 Leadership Quotes of 2018 (Slideshow)

Monday mornings at BeLeaderly bring  motivational leadership quotes to inspire our readers. If your goal is

Be Leaderly Talks Gender Bias on the TEDx Stage
Be Leaderly Talks Gender Bias on the TEDx Stage

More and more companies want to lessen gender bias in the workplace, but I contend

Turn Your Strengths Into Superpowers in 4 Steps
Turn Your Strengths Into Superpowers in 4 Steps

Ask a woman to name her signature strengths and she’ll often squirm in her chair,

Leaderly Quote: Find your voice…
Leaderly Quote: Find your voice…

Find your voice. Get comfortable with power. Lift others up. —Jo Miller

Ask Jo: How can I thank my mentor?

Question: I have an incredible mentor. She ...

Teamwork is a Skill. It Takes Practice!

Everyone wants to lead, or be a ...

It’s Worth the Risk (I promise)

This is Sarah. She’s one of my ...

100 Leadership Qualities

What are your leadership strengths? That’s a ...

Leaderly Quote: Great Leaders Know When to Step Aside

“Great leaders know when to step aside.” ...

At Be Leaderly, our mission is a simple one: To provide proven career strategies that help you lead, climb, and thrive as a rising woman of influence. If you’re ready to lead, we’re here to support and inspire you.

Subscribe

captcha

PRIVACY

We will never share, rent, or sell your personal information or email address. Read more.
Copyright 2019, Be Leaderly