Emerging Leader Spotlight: Erin Lo

Every month we ask an emerging leader we admire to share what she is doing to take the lead in her career. We invite her to share how she achieved her current position, what obstacles she encountered on her climb, as well as tips for how to be a rising woman of influence.

This month we shine the Emerging Leader Spotlight on Erin Lo, who is a Field Product Marketing Manager with Logitech, Inc.

Emerging Leader Spotlight: Erin Lo with Logitech, Inc.Favorite Quote:

“The key to realizing a dream is to focus not on success but significance – and then even the small steps and little victories along your path will take on greater meaning”—Oprah Winfrey

Why did you choose your current career path?

It’s funny that I didn’t intentionally seek the field of Product Marketing at first, but amazingly my transition from Finance to Product Marketing worked out well. The timing for the transition was perfect too as I was looking for a change a few years after graduating from MBA and after parenthood, and I absolutely loved the change.  I am also grateful to have a manager who believed in me and groomed me to be where I am now.

Being in the retail consumer electronics industry, I love the fact that I can take part in launching consumer products that are touching people’s day-to-day lives. The cool thing is that you need to stay close to new technologies and keep abreast of the evolving changes in people’s productivity and lifestyle needs. It fits into my life purpose that my work would enhance people’s lives.

I enjoy collaborating with teams across functions, whether it is in Sales, Supply Chain, Business Groups, Brand Marketing, Operations or PR. Whenever the final product is launched in-store and online, there is a lot of satisfaction all around. Every product I see on display is a reflection of the hard work and dedication of many people.

What is the most important thing you have learned that has been critical to your career success?

I try to look at the big picture, no matter how big or small my role/task,  seeing how I can fit into this picture.  I discover that finding a purpose helps to drive the passion of my work and keeps me engaged.  My current role involves working closely with our Sales team for launch and end-of-product-cycle alignment.  Understanding customer needs and looking at the region’s bigger picture is a definite priority to achieve success.

What key steps did you take to get to the role you are in today?

I took some time off from work to stay home with my daughter in her baby years. The regimen of establishing discipline and habits around a schedule (albeit sometimes with unpredictable interruptions) were critical in my character-building. I continued to use these skill-sets as tools in the workplace as I moved to become a full-time marketing manager.

I’m also inspired by my paternal grandmother, a role model of women in leadership.  In the 1940’s, when she was Chief Librarian of the Sun Yat-sen Library of Guangdong Province (now called the Guangzhou Library), along the side,  she supported my grandfather, a history professor in China, and endured great hardship relocating to Hong Kong.  She continued to have a teaching career in Hong Kong and actively contribute to the advancement of Chinese women. I learned from her that perseverance, adapting to change and managing time wisely are useful tools in my career.  One can never be too old to learn.

Self-learning by reading helps, too. I enjoy reading a variety of books on business and on leadership that’s enriching and stretch my thinking.  Planning ahead is another key step. I manage a to-do list to help me stay focused on priorities and not get distracted by interruptions in both work and personal life.  Most important of all, I strive to work towards collaboration with teammates, as I believe that greater success can be achieved with teamwork and contributions of thoughts and ideas from team members.

What steps are you currently taking to develop yourself, professionally?

●     Stay hungry and keep learning:  I try to develop a habit of reading a variety of books for self-development (a few good reads include HBR’s 10 Must Reads On Managing Yourself, Payoff – The Hidden Logic that Shapes our Motivations by Dan Ariely and Option B by Sheryl Sandberg/Adam Grant)

●     Attend leadership workshops and conferences: This can be very empowering – It enables me to view things from a wider perspective and helps in active networking

●     Engage in Volunteering:  This helps to develop another side of me. I am currently teaching Sunday School to elementary school-aged children.  I believe that contributing to society develops both soft skills and the whole self, and makes us each a better person

Connect with Erin Lo on LinkedIn.

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Angie Klein

As Operations and Marketing Manager, Angie Klein is responsible for maintaining the day to day operations of  Be Leaderly.com. Angie manages all aspects of training program logistics, registrations, SEO, financials,  monthly newsletter, social media engagement and customer service.

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