Personal Brand Rehab: How to redefine the way you’re perceived at work.
By Jo Miller
Whether you know it or not, you already have a personal brand. Really—you do!
Everyone has a certain reputation (or “brand”) that they’re known for in the workplace, but for most people, that brand has been created by default, rather than by intentional design. The people you work with have built up their own perceptions, opinions, and judgements about who you are, what you’re good at—and possibly even what you’re not good at. They perceive you a certain way. In short, they have “branded” you in their own minds.
Have you allowed others to define your reputation? If so, you owe it to yourself to discover how you’re currently perceived and, if necessary, re-brand yourself.
At a recent workshop, a quality assurance engineer—we’ll call her Chelsea—at a high-tech manufacturing company approached me during a break for some personal coaching. Chelsea had received feedback from a manager who said that she was perceived by others as a high performer, but was also considered “high maintenance” and, for that reason, wasn’t being considered for certain career opportunities.
Upon hearing the feedback, Chelsea was obviously frustrated.
Read my entire article at The Muse.
Jo Miller
Jo Miller is a globally renowned authority on women’s leadership. She’s dedicated two decades to helping women advance into positions of influence by leveraging their leadership strengths. Based on her work with hundreds of thousands of women, she developed a pragmatic and powerful roadmap that guides women to become the leaders they aspire to be. Jo shares this proven process in her book Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive (McGraw Hill, 2019.)
Jo is CEO of leadership development, consulting and research firm Be Leaderly. Learn more about her speaking engagements at www.JoMiller.com and follow @Jo_Miller on Twitter.
By Jo Miller
Whether you know it or not, you already have a personal brand. Really—you do!
Everyone has a certain reputation (or “brand”) that they’re known for in the workplace, but for most people, that brand has been created by default, rather than by intentional design. The people you work with have built up their own perceptions, opinions, and judgements about who you are, what you’re good at—and possibly even what you’re not good at. They perceive you a certain way. In short, they have “branded” you in their own minds.
Have you allowed others to define your reputation? If so, you owe it to yourself to discover how you’re currently perceived and, if necessary, re-brand yourself.
At a recent workshop, a quality assurance engineer—we’ll call her Chelsea—at a high-tech manufacturing company approached me during a break for some personal coaching. Chelsea had received feedback from a manager who said that she was perceived by others as a high performer, but was also considered “high maintenance” and, for that reason, wasn’t being considered for certain career opportunities.
Upon hearing the feedback, Chelsea was obviously frustrated.
Read my entire article at The Muse.
Jo Miller
Jo Miller is a globally renowned authority on women’s leadership. She’s dedicated two decades to helping women advance into positions of influence by leveraging their leadership strengths. Based on her work with hundreds of thousands of women, she developed a pragmatic and powerful roadmap that guides women to become the leaders they aspire to be. Jo shares this proven process in her book Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive (McGraw Hill, 2019.)
Jo is CEO of leadership development, consulting and research firm Be Leaderly. Learn more about her speaking engagements at www.JoMiller.com and follow @Jo_Miller on Twitter.
