Is It Time to Rebrand Yourself at Work?

Would you know when it’s time to rebrand yourself at work?

Building a personal brand for yourself means figuring out what you want to be known for, sharing your knowledge, and going out and making a name for yourself.

But I want to be clear: You already have one of these personal brand thingies. But you might not be aware of it, for one big, important reason: You did not create it.

If you’ve been at your current workplace for more than say, a week, the people you work with have gone ahead and formed their own impressions, opinions and even judgments about who you are and what you bring to the table. In short, they have “branded” you in their own minds. But from where you stand, that brand was created by default, not by design. And it may be costing you.

If this existing personal brand is misaligned with your career goals, you may get bogged down with tasks that lead you away from your ideal career trajectory. If your existing brand is mismatched with your strengths, you might find yourself fielding assignments that you struggle to accomplish without expending an inordinate amount of effort. If your existing brand is out of whack with your passions, you may struggle to stay motivated to perform, and risk doing long-term damage to your personal brand. Or, if your brand is not seen as supporting what your organization values, you might toil away, doing thankless work that goes unrecognized.

Have you allowed others to define your reputation? If you’re coasting along, and never intervening to shape others’ perception of you, the long-term costs to your career might be high. You owe it to yourself to discover how you’re currently perceived and, if necessary, rebrand yourself.

When it’s time to rebrand yourself

Ask yourself: What am I currently known for at work? How do others perceive me, and what skills, or areas of expertise, do they associate with me? What impression immediately comes to mind when co-workers hear my name? And what do others say about me when I’m not in the room? In short, what’s my existing personal brand?

Don’t be discouraged if the answers to those questions don’t come easily. But if you don’t know how you’re perceived, I encourage you to find out. Ask a trusted colleague, manager, or mentor for feedback. Let them know you’re working on building self-awareness and that you’d like their assistance in understanding how you’re perceived at work.

Questions to ask include:
•What’s my personal brand at work?
•What three words would you use to describe me?
•What strengths, weaknesses, or expertise do you and others closely associate with me?
•How am I currently perceived by other members of our team?

Even better, request feedback from more than one person.
That’s what a field sales manager in one of my group coaching programs did. She sent text messages to six colleagues, asking “What three characteristics would you say best describe me?” The entire exercise took less than five minutes, and while everyone did not respond, the answers were a revelation. The feedback was so consistent that the sales manager gained an immediate and stronger understanding of how she was perceived. She able to identify her current personal brand, and as result, made a small but meaningful course-correction in her career plans.

If you want to attract meaningful, fulfilling work that challenges you and fits your strengths, take control of your personal brand. It’s the first step to creating a rewarding career.

Ready to get to work? Click here and watch my four-part video series on taking charge of your personal brand.

Twitter
LinkedIn
Pinterest
Follow by Email
Jo Miller

A leading authority on women’s leadership, Jo Miller is a sought-after, dynamic, and engaging speaker, delivering more than 70 speaking presentations annually to audiences of up to 1,200 women. Her expertise lies in helping women lead, climb, and thrive in their corporate careers. Jo has traveled widely in Europe, North America, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s leadership conferences, women’s professional associations, and Fortune 1000 corporate women’s initiatives. Jo is CEO of leadership development, consulting and research firm Be Leaderly. Learn more about her speaking engagements at www.JoMiller.net and follow @Jo_Miller on Twitter.

Twitter
LinkedIn
Pinterest
Follow by Email
25 Questions to Ask a Mentor

Whenever I’m asked “What are some of the best questions to ask a ...

Four Types of Questions To Ask Your Mentor

Have conversations with your mentor gotten a bit repetitive lately? Perhaps you approached ...

25 Songs For Your Leadership Playlist

What are your all-time favorite leadership songs — the ones that make you ...

How to Shut Down a Colleague Who Takes Credit for Your Work

Has this ever happened to you? You’re in a meeting and the unthinkable ...

5 Ways to be a Leader, Not a Manager

Have you ever wondered about the difference between a manager and a leader? ...

11 Leadership Lessons Learned

Here are 11 lessons I’ve learned about leadership—mostly from much-admired colleagues, and just ...

10 Killer Leadership Skills: The Great Differentiators?

Last week at Hallmark I hosted a couple gentlemen from a partner company. ...

100 Leadership Qualities

What are your leadership strengths? That’s a question I ask in a survey ...

Influencing Without Authority—Using Your Six Sources of Influence

I am in the difficult situation of being unofficial project lead, responsible for ...

9 Traits of Exceptional Leaders

Truly great leaders are hard to come by, but it seems everyone thinks ...

4 Underrated Elements of a Career Advancement Plan
4 Underrated Elements of a Career Advancement Plan

A vice president of a financial company once told me, “Make a plan—or someone else

Negotiate Through Your Next Performance Review
Negotiate Through Your Next Performance Review

With performance reviews around the corner, I wanted to write a how-to post on negotiating.

Why Companies Should Give Women More Stretch Assignments
Why Companies Should Give Women More Stretch Assignments

Landing a coveted stretch assignment is a proven shortcut to a top role. Does your

5 Ways to Shine as a High-Potential
5 Ways to Shine as a High-Potential

There’s never been a better time to develop your leadership skills. According to Deloitte’s 2014

How to Stop Comparing Yourself to Others
How to Stop Comparing Yourself to Others

On a regular old day, you’re plugging along, attending to the work tasks in front

You Wouldn’t Stay in a Thankless Job. So Why Accept a Thankless Stretch Assignment?    
You Wouldn’t Stay in a Thankless Job. So Why Accept a Thankless Stretch Assignment?   

Four Rules for Accepting a Stretch Assignment Want to connect to a bigger, bolder vision

A New Research Report and a New Era for Be Leaderly
A New Research Report and a New Era for Be Leaderly

January 22, 2019: Today, we published our first ever research report, OUT OF THE COMFORT

4 Myths About Having Mentors (and How to Overcome Them)
4 Myths About Having Mentors (and How to Overcome Them)

Mentors are special people. They take us under their wise, experienced wings and help us

Schedule “Life” First.
Schedule “Life” First.

Every year, on January 1st, my year begins the same way. I sit down with

25 Questions to Ask a Mentor
25 Questions to Ask a Mentor

Whenever I’m asked “What are some of the best questions to ask a mentor?” I

Ask Jo: How can I thank my mentor?

Question: I have an incredible mentor. She ...

Teamwork is a Skill. It Takes Practice!

Everyone wants to lead, or be a ...

It’s Worth the Risk (I promise)

This is Sarah. She’s one of my ...

100 Leadership Qualities

What are your leadership strengths? That’s a ...

Leaderly Quote: Great Leaders Know When to Step Aside

“Great leaders know when to step aside.” ...

At Be Leaderly, our mission is a simple one: To provide proven career strategies that help you lead, climb, and thrive as a rising woman of influence. If you’re ready to lead, we’re here to support and inspire you.

Subscribe

captcha

PRIVACY

We will never share, rent, or sell your personal information or email address. Read more.
Copyright 2019, Be Leaderly